Mitera Collection, Top Pick for the Best Baby Gift Ideas

Mitera's Jennifer Maternity and Nursing Tank was a top pick for the best baby shower gift ideas by Good Morning Arizona! Check out the segment here.
March 16, 2018 by Mitera Collection

How To Dress for Pumping at Work

6 tips to make your pumping breaks at the office a whole lot easier. Breastfeed. Be all hands on deck at home. Cook. Clean. Get back in shape. Eat healthy. Make time for your partner, your friends and your family. Crush it at work… while pumping… while looking stylish and feeling like yours...
March 15, 2018 by Mitera Collection

Pregnancy Attire

Name: Yoko Shimada How your clients refer to you: Yoko Company:  Mitera Contact Info: Email:, Ph. (917) 675-3215, Website: How many years have you been in business in NYC? Just 2 years. How did you get your start ...
September 18, 2017 by Mitera Collection

The Expectful Podcast

Finding confidence in your pre and postnatal clothing with Yoko Shimada, founder of Mitera. Could Your Maternity and Postpartum Clothing Help You Feel Empowered? Yoko Shimada thinks so. During her work in Global Public Health, Yoko became passionate about maternal health
September 17, 2017 by Mitera Collection

Chic and Practical Clothing for The Working Pregnant and Breastfeeding Mama

Mothers. We all have them. And most of them have sacrificed the entire rest of their lives to make sure that we are well fed, have clothes on our backs, and are pointed towards a bright future. However, that doesn't necessarily mean that this is the end of their careers...
August 07, 2017 by Mitera Collection

Introducing the Pioneers who are Smashing the Glass Ceilings for the Next Generation

When Yoko Shimada was pumping in her old office’s lactation room, a small, windowless space in the basement of the building, a lightbulb went off. “I was half naked, and I remember thinking. When you hear the word “pioneer,” who comes to mind? The forefathers of our country? Davy Crockett? Elon M...
August 06, 2017 by Mitera Collection

Global Healthcare Advocate and Mitera Founder Yoko Shimada

Photo: Yoko Shimada The link between mother-focused clothing label Mitera Collection and founder Yoko Shimada's previous life working to improve healthcare in developing countries may not be apparent at first — but it will once you hear her brand's full story. Before creating her brand...
July 17, 2017 by Mitera Collection


The frazzled, overwrought mom. The mom who has everything together and smiles through it all. The helicopter mom who lives only for her kids.We constantly see these stock-standard portrayals of motherhood, so much, in fact, that we start to question if there’s something weird about us being more ...
July 16, 2017 by Mitera Collection

Build Your Breastfeeding Wardrobe

3 strategies to help you be your fashionable best when nursing on the go. Now that baby is earth side, you’re probably eager to get back to your pre-pregnancy wardrobe. But if you are breastfeeding, you’ll probably have to wait just a little bit longer — especially if you plan on nursing on...
July 15, 2017 by Mitera Collection

The First Two Months: Essentials for Life with a Newborn

Miss Jane is two months old today! I can’t believe it. I had a grand plan to write this post after her first month and share all of the essential items that got us through those initial weeks. But the first few weeks are a blur, and now two months later I finally got my act together to share all ...
March 20, 2017 by Mitera Collection

Chic Clothing Brands for Breastfeeding Moms

5 nursing fashion Brands you should know about Are you a breastfeeding mama? If so, you probably know of at least one challenge that getting dressed after giving birth to baby represents: accessibility to the breast. Like I tell my styling clients, you want to invest in a few items specific...
March 19, 2017 by Mitera Collection

Nice Diapers Change - the Wrap Clutch

Which accessories does every mother carry around? Exactly - you diaper bag. That can be practical, boring and good. Or!  - A real fashion statement that's fun: the wrap-around clutch. Why should the noble vehicle only be searched in painstaking research and then   
February 27, 2017 by Mitera Collection

Randi Talks about Her Favorite Nursing Clothing, Mitera

With Honest Feeding Stories, you’ll hear from parents like you about one of the most intimate and important experiences of family life. Happiness and heartbreak, serenity and struggle, joy and tears — it’s all here in their own words. Presented with our support and without judgment, these stories...
February 17, 2017 by Mitera Collection

5 Things You Should Never Wear When Breastfeeding

What NOT to wear when you know you’ll nurse baby in public. Breastfeeding requires you to make a few adjustments in your life, and that includes changing your personal style for easy, discreet boob access. Yes, getting dressed when you know you’ll need to nurse baby is complicated. Baby can...
February 16, 2017 by Mitera Collection

Legit Mom Style: How to Wear Overalls No. 3

Hey friends! It’s been a while since I’ve been here on the blog and that’s because I’ve been doing a lot of thinking. In a nutshell, this is the last time I’ll be posting here on Thoughts by Natalie. It’s bittersweet to say goodbye to this space I’ve had for so long, but it’s not the end of my b...
February 01, 2017 by Mitera Collection

Sleepykins: A Modern-Boho Baby + DockATot Giveaway!

HELLO BABY! In September we welcomed our newest Babiekins, Ethan! Here is a peek into his Modern-Boho nursery featuring baby items we love! I am also giving away a multi-functional DockATot Deluxe baby lounger to one lucky winner! See details to enter and where to get must-have baby essentials be...
November 16, 2016 by Mitera Collection

Everything You Do, Do It with Style

What inspired you to create “Mitera Collection”? Ultimately, my journey into motherhood inspired me to create Mitera but here is more on my journey. I am a passionate global health professional and an unlikely founder of a fashion company
November 15, 2016 by Mitera Collection


We love partnering with Mitera, bit contest giveaways or fireside chats. An amazing luxe fashion company created by a working mama to take you through all the stages of pregnancy and breastfeeding while still looking professional chic. Big bonus: every dress is machine washable + has pockets.
November 12, 2016 by Mitera Collection

The Bump Diary: Week 26

I’ll admit, I was a little bit nervous when I posted my first entry in this new series. I wasn’t sure how people would react introducing this new part of my life into the content here. I did notice a few followers drop off from Instagram when I jumped into the topic, but overall I found it was so...
October 04, 2016 by Mitera Collection

Breastfeeding Styling Tips

Breastfeeding has been one of the most beautiful experiences of my life. A hearty commitment reaping much return that will last forever. With that said, personal style through this season of life has been nothing short of challenging. Even me, a stylist, can totally relate to how complicat...
September 26, 2016 by Mitera Collection

Brilliantly Simple Career Advice From 9 Successful Female Entrepreneurs

These inspiring SELF-made women know a thing or two about success. Here are their secrets. Share via Pinterest Justin Coit Jessica Alba The actress and SELF contributing editor started The Honest Company, which produces non-toxic family and home products, in 2011. My Man...
September 23, 2016 by Mitera Collection

Pleated Sleeveless Dress with Belt Here…

Pleated sleeveless dress with belt The Woman: FionaI was born in China, and am the oldest of three (rare in Chinese families) with a pretty big age gap between siblings. I’ve spent half of my life in China and the rest on two different continents: 6 years in beautiful New Z...
August 17, 2016 by Mitera Collection


  Let's get right to it, shall we? Here's what made me feel all twitterpated, smile contagiously, giggle uncontrollably, etc.   Interlocking Wrap Bracelet // This architectural piece is outstanding! The design is delicate, timeless, and oh-so simple. Still Life by Mouni Feddag // After readi...
August 12, 2016 by Mitera Collection

Le Diaper (and Thoughts on Minimalist Motherhood)

Hey friends! It’s been a while since I’ve been here on the blog and that’s because I’ve been doing a lot of thinking. In a nutshell, this is the last time I’ll be posting here on Thoughts by Natalie. It’s bittersweet to say goodbye to this space I’ve had for so long, but it’s not the end of my b...
July 20, 2016 by Mitera Collection

Working to Make Motherhood Easier

We all know that one woman in our office who finds a way to balance it all. She’s got two kids, is captain of the intra-office basketball team, and brings to-die-for lemon squares to share with the office on a weekly basis. But for the average working woman, maternity leave can be a trying and...
July 19, 2016 by Mitera Collection

Summer Nursing Style

7 breastfeeding-friendly pieces to take you through the summer months. No matter how down-pat you’ve got your summer style, the introduction of breastfeeding will probably throw you for a loop. Those cool maxis, sweet shifts, and even your fave worn t-shirts just don’t give you the nursing ...
July 18, 2016 by Mitera Collection

Ethical, Sustainable Maternity Clothing

From top left: Isabella Oliver / Hatch / Boob Maternity / Storq I never quite succeeded in creating a my dream capsule wardrobe, but before I got pregnant I was in a pretty good place clothing-wise. I'd found ethical versions of most of my wardrobe staples, sewn a few things, an...
June 28, 2016 by Mitera Collection

That Mama: Yoko Shimada

A gorgeous mama of two beautiful children, Yoko is committed to making motherhood stylish. As founder of Mitera, a stunning collection of dressesspecifically designed for new and nursing mamas, Yoko’s mission began when she envisioned the perfect dress that would be suitable for all pa...
May 20, 2016 by Mitera Collection