'Self Magazine' featuring Mitera

Published September 23, 2016 – Print Edition:

Published September 23, 2016 – Online Edition:

Yoko Shimada When she became a mom and saw a major need for post-baby clothing, Shimada left her career in public health to found Mitera, a professional clothing line that makes breast-feeding and pumping easy for new working moms.  How I Get Inspired "Make your friends into your market testers for new ideas. Talking to other working moms helped me see a hole in the market, which made me decide to build Mitera and empower women like myself, who want to do it all." What I Learned "You're more prepared than you think. When I started Mitera, every day I thought, 'I've never done this before, I don't know what I'm doing.' But people reminded me, 'You can relate to people, you've worked with high-level executives—you can apply that to networking with people in this new industry.' You might be doing something different, but you have skills that you can use in your new role." How I Get Perspective "It's really important to have a support system. Not just for advice, but to be open with and share what you're going through. Every day I'm fighting my fears and doubts and wondering if this is worth it, and talking with other women helps me realize we all have these issues. It gives you more confidence and helps you realize you are doing the right thing."


September 23, 2014 — Mitera Collection