"Yoko Shimada is a woman on a mission. Her aim is to make motherhood easier for women across the world – something she plans to do through her US-based fashion label Mitera."

"With plans to expand the dress range, Mitera’s future is looking healthy, too. And Yoko remains committed to closing the gap between society’s unaccommodating expectations of mothers in the workplace and the tools available."

"Raising a baby isn’t all sunshine and rainbows. But with Mitera, Yoko hopes to make it just that little bit easier."

October 02, 2015 by Mitera Collection