'Self Magazine' featuring Mitera

'Self Magazine' featuring Mitera

Published September 23, 2016 – Print Edition:

Published September 23, 2016 – Online Edition:

Yoko Shimada When she became a mom and saw a major need for post-baby clothing, Shimada left her career in public health to found Mitera, a professional clothing line that makes breast-feeding and pumping easy for new working moms.  How I Get Inspired "Make your friends into your market testers for new ideas. Talking to other working moms helped me see a hole in the market, which made me decide to build Mitera and empower women like myself, who want to do it all." What I Learned "You're more prepared than you think. When I started Mitera, every day I thought, 'I've never done this before, I don't know what I'm doing.' But people reminded me, 'You can relate to people, you've worked with high-level executives—you can apply that to networking with people in this new industry.' You might be doing something different, but you have skills that you can use in your new role." How I Get Perspective "It's really important to have a support system. Not just for advice, but to be open with and share what you're going through. Every day I'm fighting my fears and doubts and wondering if this is worth it, and talking with other women helps me realize we all have these issues. It gives you more confidence and helps you realize you are doing the right thing."

 

October 31, 2016 by Mitera Collection
'The Seattle Times' featuring Mitera

'The Seattle Times' featuring Mitera

Published August 3rd, 2015

Bump and beyond: Chic pieces that work during pregnancy — and long after

"Dressing a bump is fun, there’s no doubt. It’s a rare time when our proportions get flipped around and a bulging belly is something to show off rather than disguise. But that full belly is actually a fairly short blip in the whole process — a process that presents new challenges for dressing with each phase. And don’t forget about after the birth and the possibility of months of nursing. With that in mind, here are some pieces to get you through the early months, those big-belly days and beyond — when you need all the help you can get.

"... the Mitera Elif Dress ($340 at miteracollection.com) has hidden zipper access on the chest for convenient nursing or pumping access. Its edgy cocoon shape accommodates a growing belly, but looks ultra-cool after, as well."

October 30, 2016 by Mitera Collection
'Harper's Bazaar Arabia' featuring Mitera

'Harper's Bazaar Arabia' featuring Mitera

Published January 2016:

October 28, 2016 by Mitera Collection
'Medela Moments' recommending Mitera

'Medela Moments' recommending Mitera

Published March 8th, 2015:

Thank you Medela, for featuring us in your article Breastfeeding-Friendly Fashion

"Mitera – Each of these beautiful, splurge-worthy dresses has a hidden zipper on the chest to allow for easy nursing and pumping."

 

October 27, 2016 by Mitera Collection
'Baby London' featuring Mitera

'Baby London' featuring Mitera

Published October 2, 2015:

"Yoko Shimada is a woman on a mission. Her aim is to make motherhood easier for women across the world – something she plans to do through her US-based fashion label Mitera."

"With plans to expand the dress range, Mitera’s future is looking healthy, too. And Yoko remains committed to closing the gap between society’s unaccommodating expectations of mothers in the workplace and the tools available."

"Raising a baby isn’t all sunshine and rainbows. But with Mitera, Yoko hopes to make it just that little bit easier."

October 26, 2016 by Mitera Collection
'Pregnancy & Newborn', featuring Mitera

'Pregnancy & Newborn', featuring Mitera

Designed to befit a bump and offer discreet nursing access, this pretty pleated number has you covered for motherhood." 

October 25, 2016 by Mitera Collection
'Refinery 29', featuring Mitera

'Refinery 29', featuring Mitera

Refinery 29 featuring Mitera


An alumna of the World Bank and the Clinton Foundation, Yoko Shimada has spent her career working to improve public health outcomes. After giving birth to two children, she shifted gears and launched a clothing line dedicated to supporting expecting and new moms." 

October 22, 2016 by Mitera Collection
'The Bump' featuring Mitera

'The Bump' featuring Mitera

Published May 2016:

Thank you for featuring our Katie dress in your article on Graphic Designer Ceci Jonhson. Read the full article here

October 21, 2016 by Mitera Collection

'Babiekins' featuring Mitera

Thank you to Rachel at Babiekins, for featuring our Ellen and Elif dresses, and our Le Diaper bag in your article. You both look beautiful!

 

Published 

October 20, 2016 by Mitera Collection
'Cool Mom Picks' recommending Mitera

'Cool Mom Picks' recommending Mitera

Published May 18, 2016 in their article '14 of the coolest baby gifts and gear we wish we had when we were new moms. (Yeah, just a little jealous.)'.

Read the full article here.

"Mitera is making gorgeous clothes any woman would want to wear, pregnant or not."

October 01, 2016 by Mitera Collection