As featured in...
Published August 3rd, 2015
Bump and beyond: Chic pieces that work during pregnancy — and long after
"Dressing a bump is fun, there’s no doubt. It’s a rare time when our proportions get flipped around and a bulging belly is something to show off rather than disguise. But that full belly is actually a fairly short blip in the whole process — a process that presents new challenges for dressing with each phase. And don’t forget about after the birth and the possibility of months of nursing. With that in mind, here are some pieces to get you through the early months, those big-belly days and beyond — when you need all the help you can get.
"... the Mitera Elif Dress ($340 at miteracollection.com) has hidden zipper access on the chest for convenient nursing or pumping access. Its edgy cocoon shape accommodates a growing belly, but looks ultra-cool after, as well."
Published October 2, 2015:
"Yoko Shimada is a woman on a mission. Her aim is to make motherhood easier for women across the world – something she plans to do through her US-based fashion label Mitera."
"With plans to expand the dress range, Mitera’s future is looking healthy, too. And Yoko remains committed to closing the gap between society’s unaccommodating expectations of mothers in the workplace and the tools available."
"Raising a baby isn’t all sunshine and rainbows. But with Mitera, Yoko hopes to make it just that little bit easier."
“An alumna of the World Bank and the Clinton Foundation, Yoko Shimada has spent her career working to improve public health outcomes. After giving birth to two children, she shifted gears and launched a clothing line dedicated to supporting expecting and new moms."
Published May 18, 2016 in their article '14 of the coolest baby gifts and gear we wish we had when we were new moms. (Yeah, just a little jealous.)'.
"Mitera is making gorgeous clothes any woman would want to wear, pregnant or not."