Mothers. We all have them. And most of them have sacrificed the entire rest of their lives to make sure that we are well fed, have clothes on our backs, and are pointed towards a bright future. However, that doesn't necessarily mean that this is the end of their careers and dreams. One may wonder just exactly how it is possible to balance the heavy needs of raising a newborn infant and thrive in the workplace. Well, Yoko Shimada, mother of 2 beautiful children and mother of maternity and nursing fashion line Mitera has just the answers.
Having been immersed in the world of public health in a plethora of countries for the greater part of her career life, the fashion industry was and is the last place that one would expect Yoko to enter and thrive in, including Yoko herself. Yoko, with 15 plus years of experience in helping start and implement global health programs across the world, not only realized the lack of suitable clothing options to raise a baby while holding down and thriving at work, but also took the initiative to create one.
After having her second child in 2013, Yoko started to bring the idea of Mitera to life. It all began when she actually had a dress made to accommodate her breastfeeding practices while at work. With the need to pump for her daughter at her office with a notable absence of a proper facility to do so, Yoko knew that it was time for a change.
With society constantly placing unspoken pressures and expectations on mothers to breastfeed in order to raise their babies in the healthiest manner, the first months and even year, postpartum proves to be a difficult stage. Creating Mitera was a way for Yoko to take a stand against these unpractical circumstances that new mothers are faced with in their personal and professional lives.
While undergoing the journey of starting and growing her fashion company, Yoko has remained focused on lifting the women up as they embark on this major transition into motherhood and helping, in her own little way, to shatter the notion that pregnancy and becoming a mother is akin to taking a career break, a set-back, a penalty, or a weakness. There are many successful women out there, who, when they become moms, have a bit of an identity crisis because it seems like they can’t continue their own paths, like they have to give themselves up for the baby.
ヨーコにとって違いはなかった。 MITERAを通して、彼女は彼らの体と自己にさらに接続を感じ、母性のこの新しい贈り物で権限を与えられるように、これらの女性のワーキングママと滞在中のママを同様に彼らの強さと自信を取り戻す手助けをしたいと考えています。 MITERA は、彼らの母性の旅を通して、彼らは母性の信じられないほどの経験を通じて自分自身のより良いバージョンになるように、世界中の女性を祝うとサポートしています。
